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Assessing your market. Is this something you hear every day? Or, have you even heard of it? Market assessment is very important, especially when you want to create brand awareness.

Behavioral economists call this effect with an even cuter name – the divestiture aversion.  It refers to the cognitive bias that we give more value to something when we own it.

So why should you concern yourself with the endowment effect aka the divestiture aversion? It’s because most of the time, you have to reassess the situation and see if you are doing the right thing. But how do you know that you’re doing it right or wrong? If you are an internet marketer and you earn less than $1000 each month, then something must be wrong. You might need to change your approach and start assessing your market once more.

Ways in Assessing Your Market

  • If you’re already in a great market, then use it to revive your energy and passion for doing better.
  • If you find that the market, you’re in sucks, then choose to get out – NOW.
  • If you have a great idea, get it in! Assess if it’s an idea that is worth pursuing.
  • If an idea/s of yours is not working, perhaps it’s high time that you remove it entirely from your system.
  • If you’re unsure or you lack the confidence to do something, then change. Do some research and find out the best approach on how you can do things better.

2 entrepreneurs discussing work in the office on a laptop

Create your inertia

What is inertia?

Inertia is the “tendency of a body to stay in motion in a straight line unless acted on by an outside force powerful enough to overcome it.”

Most of the time, people answer two kinds of lack that hold them back to reach success: not enough focus and not enough time.

Focus and time go together. When you get confused, or you jumped around from one thing to the next, you lose valuable time. What’s even sadder is that most of the time, you face some severe setbacks, then you give up, and after everything you’ve done to pursue the better things, you turn back on making “easy money” and quit on the job that pays more in the end.

So what should you do to avoid it?

  1. Be confident. If you know that your idea is something that will work, focus, and stick to it no matter what.
  2. Choose wisely. Do not settle for anything less than what’s best. If you’re going to engage yourself in something, choose something that has potential.
  3. Stay focused. The road to success is decorated with many distractions, keep your mind focused on it.
  4. Fix your mindset. Just like staying focused, your determination depends on your mindset to do things as long as you need to until you find the results you’re looking for.

These four things would be the foundation of everything you’ll learn from here.

Most people pursue their passion when starting their business, but the balance of things should still be kept. Likewise, starting an online business is real as it gets. It’s not a hobby that you can expect to make money because you love it.

That is, your business is not “affiliate marketing.” It’s only one of the ways how your online business makes money. Even if you want to transform your hobbies into an actual business that you can promote online, you should find something that you can market with good potential. You don’t have to be too competitive. You must know how to assess the market where you want to be in.

Steps in assessing your market

“Feeding” a hungry crowd is the most natural step you can take to find success in any business. Given that, here are the three essential things you should look for in a potential market:

  1. There should be a crowd. Demand can only be high if there is a crowd who needs it.
  2. They should be hungry. People who desire something are your best clients, especially if you are the one to provide for what they need.
  3. They should want to be fed. Hungry people will pay for those who can feed their hunger.

Now, don’t worry just yet about the money-making process. Once you assess these three things first, making money for you would become more comfortable to do.

A Practical Example in Assessing Your Market

Say, for example, you like cars, and you happen to have a shop selling used cars and new cars.

To start your market assessment, you should start with a keyword research tool to see if the potential market you’ve thought of is profitable. The thing is, you must see which keywords are being researched inline to your chosen market.

The next step is optional, but it’s recommended that you understand whether or not your chosen market is actually with potential. It is because after getting all those keywords, you must see the amount of traffic each one receives.

This process will filter the thousands of keywords that you may have found during your research and help you see whether the competition is too big to fight for you or if you have a chance to turn it into a profitable venture.

Keyword research tools filter out keywords with the highest demands yet with moderate competition. It allows you to see beforehand if a potential market is worth pursuing or not.

Finding the secret.

From the thousands of keywords that you can find, keyword research tools allow you to identify profitable keywords. Most of the time, it checks out that the best market is not about people who want to buy something, it’s about people who want to make something.

In short, you would be able to sell more products to people who are interested in actually making the products than people who want to buy them.

A few more helpful ideas

From the first assessment, you learn that while there are plenty of opportunities out there in every market, not everyone is solid enough to make a profit. The keyword tool is just the start of your online business. The actual process of building your brand and business online would take more time and is more than a few clicks here and there on a keyword research tool.

Idea #1: CREATE A BLOG. It is not just any blog. Create a blog that catches your target market’s interest. At the same time, you can also use it to sell your products or offer your services to individuals who might be interested in. If you don’t have any idea on what to do with your blog, start with producing useful articles for your meaningful content like tips and other helpful information.

Idea #2: SHOWCASE YOUR PRODUCTS/SERVICES. If you have something to offer or sell, make sure that your clients know it. Set up a website wherein people can see your product or service offerings with enough information on it.

Idea #3: DO SUBSCRIPTIONS. If you want a steady stream of clients and a steady cash flow each month, you can create subscriptions that charge people a fair and affordable price for each month. When you do this, make sure that you also provide them with valuable content, so they get their money’s worth from you.

Idea #4: BE PERSISTENT. Success takes time to build, and it’s the same way when you’re just starting with your market. Work hard and be patient. It might take some time before you see some concrete results, but if you do things right, your hard work will surely pay off.